Logo with a stylized brain and the words "Suggestive Lifestyle" in bold white text on a black background

About the Project

The client needed a renewed business cardbrand identity to improve communication and outreach across their platforms. The project focused on developing a professional voice and tone that communicates the company’s energetic spirit, spiritual foundation, and trusted presence.

  • Brand Identity Kit

  • A refreshed, eye-catching business card.

  • Billboard design to advertise services.

Deliverables

Version 1.1

2025

***I do not own the header image or any images sourced from Pinterest. All rights belong to their respective creators.

Process Work

I began by identifying issues in the original card and developing alternative compositions. I then reviewed visual references on Pinterest to align the style, voice, and tone of the business, and to inform the color direction. From this research, I created three color palettes and selected the starred first palette as the final choice.

Comparison of current and new business card designs for a consulting hypnotist, featuring layouts with contact information, QR codes, and branding elements.
A collage of diverse abstract and artistic images including patterns, colors, designs, sketches, and digital art.
A color palette chart showing three rows of color swatches with their HEX codes beneath each swatch.
A collection of blue line drawings of various stylized faces with different expressions and a large, bold blue number 54 with a leaf design on the upper right side.

Business Card

The business cards are designed with vibrant, eye-catching colors inspired by the spiritual chakras, reflecting the energy, balance, and teachings the business provides. Each card thoughtfully presents the contact information and services in a clear and concise way, ensuring it is both practical and inviting. The combination of color, clarity, and design creates a memorable impression that aligns with the brand’s spiritual and uplifting message.

OLD CARD

Business card for Suggestive Lifestyle Hypnosis featuring a logo with a human head outline and a brain illustration, a tree graphic, and contact information for Gabriel Saunders, a consulting hypnotist. The card includes a QR code, website URL, and phone numbers.

NEW CARD

Business cards for 'Suggestive Lifestyle' with gradient colors and the tagline 'Harness the power of your subconscious' arranged on a black surface.
Colorful gradient background with a logo of a flamingo and the text 'Suggestive Lifestyle' in the upper left corner, and the phrase 'Harness the power of your subconscious.' centered in the image.
Business card for Suggestive Lifestyle, owned by Gabriel Saunders, a consulting hypnotist. The card features a stylized outline of a head with a spiral representing a hypnotic spiral. It mentions services like hypnotherapy, addiction recovery, and mi

Brand Identity Kit

Brand guidelines poster outlining suggestive lifestyle logo, color palette with HEX, RGB, and CMYK codes, typography styles including header, subtitle, and body text, asset icons, and a billboard example.

The brand identity kit provides a simple and organized reference for the business to use colors, typography, and other visual assets correctly. By following these guidelines, the business can maintain a consistent and cohesive visual presence across all projects and communications, ensuring the brand is instantly recognizable and professionally presented.